Attention: Highly Successful Entrepreneurs & Professional Practices Who
Thrive On Acquiring & Maintaining ATTENTION....

“Finally!  The World’s Legendary Copywriters Secrets & Tricks All In One Digital Playbook….”

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How, Writing CASH-Pulling Copy is as Easy as Clicking on the Link to Find the Indispensable Perfect Persuasive Words.

Read on to discover how too can quickly and easily master the persuasive words to get people to say YES…

Write The Words That Sell Without Sleaze

Anyone can write heart-centered, yet persuasive sales copy, when you follow the carefully constructed protocols inside "Your CASH Copywriting PLAYBOOK".

How to Manufacture Cash Flow on Demand

According to the US Bureau of Labor and Statistics, only 30% of small businesses will survive.

Of the 70% that fail, 82% fail because of “cash flow issues.”

In other words, they run out of money.  Because not enough clients, customers or patients.

The word "Client" is the most respectful , so you'll see "Client" going forward.

What if I told you there was a skill you can develop that virtually ensures you will never run out of money?

What if this skill could give you the power to create cash flow on demand?

What if you could accomplish this near-magical feat at zero cost .… no additional staff, inventory, advertising, or other expenses required?

Well, I have such a skill. And I have taught it to many people. Now I’m willing to teach it to you. Here’s the story….

If you’re still not making the money you want in your business .… if your solo professional practice isn’t providing you with the freedom and profits you dreamed of .…  if your platform isn’t bringing you income .… if your launches are more of a “failure to launch”…

Even if you’re doing well, but just know there’s more .…

"Your Cash Your Cash Copywriting Playbook" solves all these problems for you.

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"This Proven SYSTEM Cranks Out All the Cash-Creating Copy You Need"

This is not just a course, and not just a coaching program – it’s a system for writing persuasive copy.

Any and all copy you need for your business. "Your CASH Copywriting PLAYBOOK" is right for you if…

  • You’re planning to do a “Jeff Walker style” Product Launch and you want to be sure you nail the copy.
  • You are an entrepreneur, small business owner, or solo professional and want to write your own copy (granting you the power to create “cash flow opportunities" on demand).
  • You’re a subject matter expert who is building a Platform – and you don’t want to smear your good reputation with sleazy, cheesy sales copy.
  • You’re a writer (fiction, non-fiction, inspirational, how-to) and you want to sell more books without compromising your craft.
  • You sell products, training or services in a “soft topic” market (like creative and spiritual work… plus art, music, or counseling).
  • You’re a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest “social-friendly” copy techniques, and how to attract higher-paying clients by the dozens.
  • You are a certified professional or work in a highly-regulated industry, and find other marketing and copywriting courses ignore the important compliance issues you face. (We’ll help you market effectively, keep your license safe, and show you how to stay classy!)
  • You want to tap the profit-pulling power of compelling copy, but don’t want to shell out $50,000 (or more) every time you need sales copy written.
  • You want to train your on-staff copywriter in the secrets of proven direct-response marketing "copywriting" that gets results.
  • You plan to hire outside pro copywriters, and want to know the “inner secrets” of their craft – so you can know for sure if you’re getting the real deal (and avoid getting ripped off!).
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"Write Copy That Sells... Without Selling Your Soul"

Let’s face the facts.

You know you need to write powerful, persuasive sales copy in order to sell your products and services. You probably know that you can change no other part of your marketing, but just replace mediocre copy with great copy, and sales skyrocket.

But there’s a problem.

The problem is most sales copy sounds sleazy and overhyped. We’ve all seen the crazy sales copy online that seems to scream “scam”. Maybe you are afraid that when we talk about writing sales copy, that’s what we’re referring to. Heaven forbid!

That style of copywriting may have worked at one time on the Internet, but its effectiveness is diminishing rapidly, and the power of that sort of marketing has already seen its day.

To succeed in modern times, you have to understand that your audience is smarter. They demand more respect than ever before. And they have always deserved it.

Today, the most powerful copy is heart-centered, not manipulative, yet powerfully persuasive.

This represents the convergence point of the needs of your customer, their desire for a solution, and the benefits of your product or service.

Communicating this convergence is the heart of powerful copy.

Before you disregard that as nice-sounding poppycock, stick with me. Consider this…

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Here’s the Cost of Not Solving the “Copy Problem”

What’s the potential cost of not solving your copywriting problem?

Everything, incalculable, measureless, & astronomical!

That can be the cost of not solving your “copy problem.”

Is it really that important? You bet it is. The words on your site sell your products and services -- whether those words are typed out, spoken in an audio file, or form the script of a sales video.

It’s easier to understand the reason a web business fails if we understand how it got messed up to begin with.

Here’s how it happens for most online businesses:

Someone has a bright business idea.

That same someone plans their business carefully.

Then they slap up a website… usually a free one they got from their web host, or one their nephew made for them.

And then they sit back and wait for the orders to roll in.

Guess what happens next?

Nothing, that’s what!

Most websites are like a Western Ghost town. You can practically see the tumbleweeds blowing down the empty streets.

Words or Design: Which Will You Choose?

Pop quiz: what’s the most important thing on your website?

Is it the pictures? The videos? The graphics? Or is it the words?

If you could only choose one element for your website… if I said, “Choose! You either get pictures, or you get words – but you can’t have both. Which is it?”

I hope you answered, “The words.”

It’s the Words on Your Site That Do the Selling!

The problem is, of course, coming up with just the right words.

Direct response marketing experts know that changing just one word in a headline, or “tweaking” one paragraph or layout element can result in sales increases.

But before we get into the secrets of what makes a great message (and make no mistake, your website itself is indeed an ad), let’s ask (and answer) a more basic question…

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Is It Possible You’re Only One Sales
Letter Away from Freedom?

One of my copywriting colleagues says, “You’re only one sales letter away from being a millionaire.”

I happen to think that’s true.

But let’s even tone it down just a bit .… maybe believing you’re a “sales letter away from being a millionaire” is a little too much of a stretch for you.

Can you get your mind around this: you very well may be one (or two or three) sales letters away from financial freedom.

Think about that. Could one sales letter give you the freedom to quit your day job?

Could one successful sales letter pay off your debts?

Because I believe good sales copy is the one critical piece of leverage that can mean the difference between success and failure online… I call Copywriting a “Master Skill.”

Once you can write compelling sales copy, you can create money virtually “on demand.”

  • Need some cash for a vacation? Come up with a promotional idea, write the copy for it, and put your copy in front of your audience!
  • Tax man knocking at your door? Write some copy making a compelling offer, send the email, and watch the dollars flow into your inbox.
  • Want to increase your income dramatically, without increasing your ad budget? Write a new piece of copy that converts browsers into buyers…and your bank balance fattens up like magic.
  • Just need cash FAST? Write copy for someone else and pocket $5,000 or more for writing a simple letter like this one! (I’ll show you how to get these clients.)
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"How My Mentors Sold Over $200 Billion Using the Power of Copywriting"

I learned my skills as a copywriter in the world of who successful copywriter who have been consistently successful in the last 100 years.

The go to resources, experts and trusted advisors that have paved the way for you and all the folks whom want to get more YESES, first here are the LEGEND:

  • Claude Hopkins: The First Scientist of Advertising
  • Robert Collier: The Philosopher Ad Man
  • John Caples: The Maestro of Headlines
  • David Ogilvy: The Advertising Wizards
  • Eugene Schwartz: The Breakthrough Advertiser
  • Gary Halbert: The Godfather of Copywriting

My journey began when the monstrous GREAT RECESSION clobbered the world in 2008.

Do you remember how God Awful it was?   The largest downturn since the Great Depression.

Many folks hunkered down.  Not me.

It was time to move from SALES GUY, to MARKETING MAVEN.

It was January 15th, 2009 when I drove down to Tampa, Florida listening to seventies rock & roll music.

It was "Three Days In the Sun" event put on by the "Ted Nicholas" whom was known as the 6.5 Billion Dollar man (Ted's copywriting skill produced $6,500,000,000 more by now and every day going forward)

One of my favorite books and I've read them all, is Ted's "Magic Words That Bring You Riches"

As a bonus, you'll get access to some of Ted's best content.

As you can imagine, once I had a taste to one to many selling, I was starving for more.  It's a never ending journey to discover more.

Where I landed of "Planet Dan"

Dan Kennedy, the "No B.S." Godfather of Direct Response Marketing.  Twenty years younger than Ted.

To be perfectly honest, I continue to invest in "Planet Dan" content, even though I own the 'Whole Enchiladas" (all GKIC products up to 2012)

If you do one think today.  Go to Amazon and make a commitment to read these 3 books:

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These are the 3 books you should read as least once every year.  Yet, don't stop here, read all of Dan Kennedy's books.

Wait, there's more ....

No doubt about it, Jay Abraham is nothing to sneeze about.  When it comes to niche served and the billions made, Jay's the man of my generation.

In January of 2016, Jay had a fabulous 3 day, game-changing event in Los Angeles; "Professional Power Practices" for attorneys.

So you want to enjoy how it inspired the divine revelation;

Get ready to experience the "12 Mastery" to becoming "The Preeminent Player" in your niche.

It is important to understand why good copywriting is essential for the success of your business.

So my journey continues.

America Writers & Artist Inc 'AWAI' is the writers dream of heaven.  Their goal is to provide you the what, why and how to hone your writing skills to transform your audience.

You Can Make a Very Good Living as a Writer.

Learn how to begin writing for money and find freelance writing jobs with American Writers & Artists Inc. …

AWAI - American Writers & Artists Inc.

Fortunately, I discover AWAI early in my transformation, and convinced them to create an all inclusive membership program for one price for life.  So back in 2009, I invested $3,000 to join their "INFINITY" program.

The best investment I've ever made.

And here is the most important factor; you can't stop learning from the successful superstars.

John Carlton, cut his teeth working with Gary Halbert.

Dan Kennedy has been quoted, John is the best direct response copywriter living today, of course behind myself.

John Carlton is a true craftsman of the art of persuasion.

As a member of his Marketing Rebel membership site, it's like receiving treats every couple days.  His writing is like what Mozart, Beethoven, The Beatles or Elton John is to music.

This list is long of great copywriters, yet when it comes the shear volume of masterpieces, Bob Bly is right up there.

Here is a Google clip:

"Which direct response copywriter do IBM, Intuit, Forbes, Medical Economics, ITT, Newsmax, and dozens of other smart direct marketers use to make more money -- online and offline?

It's not just social networking ... or mobile marketing ... or Big Data ... or list segmentation ... that generates superior direct marketing results.

It's powerful, persuasive direct response copywriting: knowing how to write potent, compelling copy for landing pages, squeeze pages, web sites, e-mails, sales letters, and ads that drive clicks, conversions, and sales through the roof - and make more money online and offline.

That's why some of the biggest and most successful direct marketers ... as well as some of the smallest ... call on freelance direct response copywriter and Internet marketing consultant Bob Bly when they need direct response copywriting that sells.

And I'm not done yet.

To celebrate the life of Martin Edelston, founder of Bottom Line Inc (formerly Boardroom, Inc.) is an American newsletter publishing company, Brian Kurtz put together a tribute, called "The Titans of Direct Response"

For two days in September — in Stamford, Connecticut — these Titans came together and revealed...

The Most Powerful Direct Response Principles, Strategies,

And Up-To-The-Minute Tactics YOU Can Use Immediately

To Sell More, Profit More, and Build a Titan-Level Direct Response Business...

(These Lessons Apply in Any Media, in Any Market...)

From the desk of Brian Kurtz

Dear Business Builder,

"In my 34 years in direct response — as an avid learner and seminar-goer — I've never before seen a lineup like you see above. And I don't really expect to see another like it again.

But it's not so much the WHO that matters. Rather, it's WHAT was covered that could completely transform your career, your business, your life...

For any serious, sophisticated direct marketer or business owner, you know as much as I do: we live and die by results.

If You Want To Succeed In Direct Marketing,

You Have To Do More of What Works,

And Less Of What Doesn't...

It's simple enough, but it's profound... Sure, we can test.

And any direct response marketer worth their salt is an avid tester. No matter what business we're in, or what media we use.

But entire tests can be won by knowing in advance, "Do this, not that."

Remind yourself of this important truth every day!

We have been blessed with some astonishing men and woman copywriters, who helped incredible businesses, and together they have sold billions or more in products and services since I began doing this.

  • If you're a business owner, knowing what works leads to substantially less marketing waste, and bigger winners with your hits .... With that, a business that runs better, gives you more income, and leaves you with more free time to enjoy your good fortune in whatever way you please...
  • If you're a marketer, this means more wins on your scorecard .... Leading you to faster promotions, bigger opportunities, and the ability to write your own ticket ....
  • And if you're a copywriter, bigger winners are your keys to the kingdom .... Leading to fat royalty checks, your choice of A-list direct marketing clientele, and a reputation as a "god" of direct marketing...

In fact, it's not a stretch to say...

Each of These Titans of Direct Response

Has Made Their Career AND Personal Fortune

By Creating Winning Campaigns...

And it's not really an accident...

As a matter of habit, these Titans have all become avid lifetime students of the world's best direct marketing.

Always looking at the best-of-the-best and thinking...

"What has this incredible marketer done that I could use in my next campaign?"

And ....

"What haven't they done that I could use to do even better?"

This discovery changed my life.

I’ve also had the opportunity to learn from each of these experts "legends" and the many others I worked with whose names you may not recognize. But even the most obscure copywriters had something to teach me. I venture to say I’ve had more “behind the scenes” access to multimillion dollar businesses than 98% of people working in marketing, copywriting, and advertising.

It’s continues to be one heck of a fun ride.

And now, you’re invited to join me, as I reveal the secrets of writing persuasive copy.

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"Let Me Show You How I Do It"

Now, I’m going to show you how I write those words; and you can write them yourself, for your own products and projects .… you can even write for others if you choose. (I don’t mind… there’s plenty of work for everyone.)

In fact, for some people in the “gig economy,” writing for clients is the fastest, easiest way to break free from their job and start their own online business. If you choose that path, you can always transition from being a writer-for-hire to just writing copy for your own businesses and products.

"Everything You've Always Wanted to Multiply Your Business Success"

A Fortune in Copywriting Formulas - Could it be that simple?  Find your fortune using easy to remember formulas for writing good headlines, sub-headlines and hooks to engage readers, reveal features, benefits, promises & transformation -- While establishing credibility, and more.

Why Direct Response Client Attraction Systems - What Every Business - Owner or Executive Needs to Know About Obtaining Crucial Intelligence. Quickly. Easily. Affordably. Time- Tested To Explode Your Results.

Magic Words and Phrases — Use these time tested magic words and phrases to bring you riches and love — If you want ATTENTION & MAINTAIN ATTENTION, don’t leave home without them.  Do recommend "WORDS THAT SELL" Richard Bayan

A $250K 10-Minute Talk? — Possibly.  It is estimated that a well-prepared 10-minute powerful breakthrough presentation that is focused on a single topic or idea is worth at least $250k if it is compelling, persuasive, and immediately useful for the listeners.

Writing Case Study Stories that Inspire and Motivate— Discover the secret to writing powerful and effective B2B & B2C case studies.  People resonate with stories.

How to Build Long-Term Relationships Through Content Marketing —  Successful responsive copy must be exciting. Emotional. Passionate. Interesting. Unique. It must be created in the subconscious “emotional” side of the brain where creativity and emotions are housed.  Reaching to the deep levels of their dominate resident emotional criteria for saying YES …. YES …. YESES ….                                          

The Breakthrough Psychology Behind Content Marketing —  The hidden reasons that content marketing is so powerful are brought to light in this insightful training.

 How to Write Your Perfect Elevator Pitch — “A Miracle Elevator Pitch Formula”

 Grab and Run Direct Response Glossary — From “Action Devices” to “White Mail,” all of the words commonly used in branding, advertising and content marketing are revealed in this comprehensive easy-read glossary.  Making you a go to resource.

Infomercials — “Secrets of  Television & Video Marketing” How to do them profitably.

Press Releases — “How to Write Powerful Press Releases” FREE PUBLICITY ….

Sales Letter — “Amazing Secrets to Sales Letter Success —How to Position the persuasive words to get their Attention, Interest, Desired, with an Irresistible CTA.

Space Ads — Direct-response space ads can make you just as rich as the other types of content, but you won’t have to do as much work.  Are YOU Interested?

Websites — Creating Winning Websites that Work — Headline, USP, Testimonial, Opt-in lead magnet.  IRRESISTIBLE CONTENT they benefit from experiences. Here you’ll discover 44 Pages of solutions — Turning your website into content machine.

White Papers, Case-Studies, Consumer Awareness Guides— “Six Steps to Writing a Successful Content Rich Reports” Earning their trust, building rapport — While positioning your offer as trustworthy. Perfect for generating lead magnets.

Adwords and Pay-Per-Click Advertising — “Adwords & PPC Copy Explained”  How to discover how to get the “clicks” to engage people thru the buyers journey.

E-Mails — “Magic E-Mails” that seductively get read, get a response and shared.  YOU  will now have full access to the complete package of tools for creating a professional email follow-up series, fast .... Welcome to Email Templates NOW!

Fascinations — “Fascinations Talk Up Features and Benefits — “WII-FM” Bullets.

Headlines - How to Write Attention Grabbing Headlines — the ad for the ad.  Headlines to Captivate Your Mind and Marketing Inspiration and counting.  Your success is all about the magic words you use.  Here you’ll discover HEADLINE & SUB-HEADLINE secrets. Including 3,100 successful tested Headlines as a bonus.

The Ultimate Protocol For Launching Value Propositions — “Launch Copy, Promotions, and Story Selling Explained”  “12 Secrets to a Successful Product Launch”  Proven time-test persuasion formula!

Postcards — The Quick-Start Guide to Profitable Postcards — How to make them generate leads, into your carefully crafted endless multimedia follow-up funnels.  The secrets to Direct Marketing, where you measure results and how to test, test, test.

Why StorySelling Gets YESES -- The Bible affirms this, calling us "aliens and strangers in the world."  We are wired to resonate with stories.  One of the most important aspects of your job is telling stories.  Here is where you discover the What, Why & How to make StorySelling create the results you deserve ....

How to Ethically Get Your Emails Opened & Read -- With ATTENTION SPANS dropping below a goldfish, you can't be lazy and not working on your creative juices.  Like a Headline is the most important copy you write.  Your SUBJECT HEADLINED must produce IRRESISTIBLE PERSUASION.  Here you'll pick-up the secrets to writing powerful SUBJECT LINES & sub-headlines ....

9 -- Word Email Prospecting Playbook -- "How to Quickly and Predictably Reawaken Dead Leads, Generate New Client Opportunities and Convert Not- Yet-Ready Prospects Into Raving Fan Clients"

Outrageous Advertising Blueprint (Including 3D Direct Mail) --  OUTRAGEOUS Successful Advertising to work for you and your business immediately. • Extract More Money From Your Business • Stand Out From The Crowd and Capture Your Customers Attention and Money • Quickly & Simply Create Advertising Guaranteed to Get HUGE Results Capture Pot.

Unlock the Secrets to Direct Mail Profits -- Mailbox Millions -- Most entrepreneurs and small business owners rely on online marketing to siphon more customers, clients or patients to their business. However, there’s a 100+ year old proven way to reach more prospects and put more money in your pocket that most people are missing out on. And that’s direct mail.  Yes, it's more powerful now.

Perfect Video Sales Letter -- The hottest method ever created to "ethically persuade" your potential clients to buy from you .... and buy again .... and again.  This is the end of mediocre sales and the BEGINNING of prosperity.

Lost Customer Reactivation Blueprint -- Discover the power of marketing to lucrative customers often neglected by businesses--the group who have already purchased from you but haven't in a long while.  Coming soon.

The News Letter Blueprint -- Create a valuable newsletter your clients will want to rip open and read with Bill’s tips on how to create a newsletter that passes along value, develops trust, builds your brand, enhances credibility and strengthens customer relationships.  Coming soon.

New & Advanced Magnetic Marketing -- Discover how to Suck More Money Out of the Marketplace than you ever have before AND NEW, more creative, and disciplined marketing methods in sync with the realities of the NEW economy. PLUS so much more...  Coming soon.

Become A Social Media Expert -- Social media is one of the most entertaining aspects of online marketing.  It’s been wonderful in the way it’s forced businesses to become more personable, to reveal their human side, to contribute to their communities, and to engage with their audience and customers in a more real way than anything we’ve seen in the history of marketingComing soon.

How To Create Irresistible Offers -- The Easiest Way on Earth to Make Your Marketing Generate More Leads, Orders, and Sales.  Coming soon.

Marketing With Video Online --  The trend toward online video marketing is growing at a startling pace. The amount of money spent on video marketing each year will quadruple within the next couple of years. For good reason, too. Online videos move people to action more effectively than simple banner ads or sales letters—and that means more sales. It also means a tremendous opportunity for you.  Coming soon.

How to Master 3 Minute Marketing Messages -- Growing your business can be fun, easy, and natural … reveals the simple, fast solutions to your biggest marketing and business-building challenges.  With Information Overload, this is one of the ways to stand out, and created this fresh new series of video coaching sessions designed for writers onlyThink VALUE PROPOSITIONS.  Coming soon.

Great Leads -- A big problem in copywriting is writing the lead for your promotion. Great Leads presents and teaches the 6 basic types of leads. This is the most valuable information I have ever seen published for copywriters and marketers on copywriting.”  Coming soon.

Discover the Magic of Ethical Pre-Suasion & Persuasion Secrets -- What separates effective communicators from truly successful persuaders?  How to Master framing the mindset that lead people on a journey to saying YES .... YES .... YESES ....  Coming soon.

How to Create a Competition Free Zone -- HOW & WHY you want a "Unique Selling Proposition" or the late Chet Holmes referred it as your "Ultimate Strategic Positioning" statement.  Look at the impact this had on an industry -- "Fresh Hot Pizza in 30 Minutes or Less .... Guaranteed!" USP BREAKTHROUGHS ....  Coming soon.


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Do Not Write Another Word Until You Discover the Wealth of Knowledge Only Found At
"Your CASH Copywriting PLAYBOOK”

Now that you know how I can help you.  How I've part of helping thousands of others build their business, practice or organization to build more wealth.  I've shown you the proof that it truly works for you, too.

You know that with the "90 Day No Way To Lose, Double-Your-Money Back Guarantee", you are 100% protected and safe.

Here's the "tough truth" you probably already know: if you want a different results, you'll want to do something different.  Make a definite decision right now to get a different results.

And here's what you and I both know:  one year from today, you will certainly arrive.  The question is where?  And that is your decision to make. Right now.

You're standing at the crossroad.  To the left is the same rough, rocky road you've been traveling.  To the right is the road that fewer people will choose.  This road is not harder  -- it's different.  Choosing the right road makes all the difference.  I'm hoping you'll choose the right road and join us today.

Looking forward to seeing you in "Your CASH Copywriting PLAYBOOK"


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